Relevant: How Much to Spend Online MarketingĢ) Use Social Media: Almost everyone in this day and age uses one of the following social media outlets: Facebook, Twitter, LinkedIn, Instagram or Pinterest. It puts a face on your company: a person that your customers can talk to, relate to, and ask questions. Public speaking builds credibility with your audience and prospective clients. To stand out and really be ahead of the game, give a talk or presentation about your business. Often times their pain points differ drastically from what you initially perceived. Ask pointed questions to help understand your customer and make sure to LISTEN to what they have to say. Take time to socialize with other business owners, exchange business cards, and gather information. Attending events and conventions that are relevant to your industry is a perfect place to immerse yourself in the right crowd of potential customers. People use the term “networking” all the time, but essentially networking is any way in which you cultivate productive relationships for your business. How and where will I sell my products/service?Īfter you have defined your customer and their purchase cycle, start networking! Below are a few ways to actively seek your target audience and find qualified purchasers.ġ) Events: A big part of growing your customer base is networking.Who would be interested in buying my products?.Analyze your company and product and ask yourself the following questions:
You want to qualify potential customers and not waste your time or money pursuing unqualified leads and contacts. Building your customer base will take time and effort but the important part is to focus on finding out who your target audience is, where to find them, and how to captivate them.ĭefining your target audience should be top-of-mind when expanding your customer base. In order to build this demand, it is critical to create a process for scouting and developing new clientele. The key to developing a profitable company is a growing customer base interested in purchasing your goods or services.
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